Christopher Taylor points out that the folks who advised Comcast on their recent home security advertising campaign rather missed the mark:
Comcast is trying to act like using any other security system is old fashioned; its actually a tag line in some of their ads “don’t be old fashioned.” They’re using the old knight in armor to stand in for any other security system which, not being “in the cloud” and accessible “anywhere” from your smart phone is thus dated and old.
But consider; which would be preferable?
- An internet based system which, by its own advertising notes that you can turn it off “from anywhere” using only a phone, and look at cameras anywhere in your home, just by using the phone.
- An armored knight with a broadsword.
Now, perhaps you’re new to the internet and aren’t aware of this, but it gets hacked pretty much every minute of the day. Passwords are stolen and sold on Chinese and Russian websites. Your smart phone is not secure.
I once found a website (now gone) that had live feeds of people’s homes from around the world by clicking on various names. All they did was use commonly used passwords and logged into the security systems. It was like this weird voyeuristic show, but really boring because it was all empty rooms and darkness — people turn on their security when they leave, not when they do fun stuff to watch.
What I’m saying is what should be abundantly obvious to everyone who has a television to watch Comcast ads: this is a really stupid, bad idea. You’re making it easier for burglars to turn off your security system and watch for when you aren’t home. You’re making it easier for evil sexual predators and monsters to know your patterns and when you’re home or alone. Get it?
This is like publishing your daily activities and living in a glass building all day long. It seems cool and high tech and new and fancy, but its just really stupid.
But an armored knight? Unless he goes to sleep, he’s a physical, combat-ready soldier that acts as a physical deterrent to intruders.
And its not even old fashioned. It’s so old an image, it doesn’t even feel old fashioned, it feels beyond vintage to a fantasy era. Which is cooler to you, being guarded by a knight in shining armor with a sword, or your smart phone?
These ads have a viral feel to them, like some hip college dude with a fancy business card came up with it for Comcast, but they don’t make sense. I doubt they even get people to want to buy the product.