If you guessed “the internet” — particularly the internet sites that ate the classified ad business alive — you’re apparently wrong. The real culprit is … an amazingly old-fashioned racist and sexist stereotype:
For years, we’ve talked about the ridiculousness with which many old school journalists want to blame the internet (or, more specifically Google or Craigslist) for the troubles some in the industry have had lately. It is a ridiculous claim. Basically, newspapers have survived for years on a massive inefficiency in information. What newspapers did marginally well was bring together a local community of interest, take their attention, and then sell that attention. What many folks in the news business still can’t come to terms with is the fact that there are tons of other communities of attention out there now, so they can’t slide by on inefficiencies like they did in the past.
Either way, it’s always nice to see some in the industry recognize that blaming the internet is a mistake. However, Chris Powell, the managing editor for the Journal Inquirer in Connecticut’s choice of a different culprit doesn’t seem much more on target. Powell, who it appears, actually does have a journalism job (I can’t fathom how or why) published an opinion piece (found via Mark Hamilton and Mathew Ingram) that puts the blame squarely on… single mothers. Okay, not just any single mothers:
Indeed, newspapers still can sell themselves to traditional households — two-parent families involved with their children, schools, churches, sports, civic groups, and such. But newspapers cannot sell themselves to households headed by single women who have several children by different fathers, survive on welfare stipends, can hardly speak or read English, move every few months to cheat their landlords, barely know what town they’re living in, and couldn’t afford a newspaper subscription even if they could read. And such households constitute a rising share of the population.