Bruce Schneier on the rising popularity of apps that only leave your content visible briefly and then automatically removes it:
Ephemeral messaging apps such as Snapchat, Wickr and Frankly, all of which advertise that your photo, message or update will only be accessible for a short period, are on the rise. Snapchat and Frankly, for example, claim they permanently delete messages, photos and videos after 10 seconds. After that, there’s no record.
This notion is especially popular with young people, and these apps are an antidote to sites such as Facebook where everything you post lasts forever unless you take it down—and taking it down is no guarantee that it isn’t still available.
These ephemeral apps are the first concerted push against the permanence of Internet conversation. We started losing ephemeral conversation when computers began to mediate our communications. Computers naturally produce conversation records, and that data was often saved and archived.
At best, the data is recorded, used, saved and then deliberately deleted. At worst, the ephemeral nature is faked. While the apps make the posts, texts or messages unavailable to users quickly, they probably don’t erase them off their systems immediately. They certainly don’t erase them from their backup tapes, if they end up there.
The companies offering these apps might very well analyze their content and make that information available to advertisers. We don’t know how much metadata is saved. In SnapChat, users can see the metadata even though they can’t see the content and what it’s used for. And if the government demanded copies of those conversations — either through a secret NSA demand or a more normal legal process involving an employer or school — the companies would have no choice but to hand them over.
Even worse, if the FBI or NSA demanded that American companies secretly store those conversations and not tell their users, breaking their promise of deletion, the companies would have no choice but to comply.
That last bit isn’t just paranoia.