You could say that Charles Stross isn’t a fan of social networks in general, and Klout in particular:
“If you’re not paying for the product, you are the product.”
In the past I’ve fulminated about various social networking systems. The basic gist is this: the utility of a social network to any given user is proportional to the number of users it has. So all social networks are designed to tweak that part of the primate brain that gets a dopamine reward from social activity — we are, after all, social animals. But providing a service to millions of customers is expensive, and your typical internet user is a cheapskate who has become accustomed to free services. So most social networks don’t charge their users; they are funded indirectly, which means they’ve got to sell something, and what they’ve got to sell is data about your internet usage habits, which is of interest to advertisers.
So the ideal social network (from an investor’s point of view) is one that presents itself as being free-to-use, is highly addictive, uses you as bait to trap your friends, tracks you everywhere you go on the internet, sells your personal information to the highest bidder, and is impossible to opt out of. Sounds like a cross between your friendly neighbourhood heroin pusher, Amway, and a really creepy stalker, doesn’t it?
So what is it about Klout that sets it apart from the other social networks?
Klout operates under American privacy law, or rather, the lack of it. If you created a Klout account in the past, you were unable to delete it short of sending legal letters (until November 1st, when they kindly added an “opt out” mechanism). More to the point, Klout analyse your social graph and create accounts for all your contacts without asking them for prior consent. It also appears to use an unwitting user’s Twitter or FB credentials to post updates on their Klout scores, prompting the curious-but-ignorant to click on a link to Klout, whereupon they will be offered a chance to log in with their Facebook or Twitter credentials. So it spreads like herpes and it’s just as hard to get rid of. Is that all?
[. . .]
Anyway: if you sign up for Klout you are coming down with the internet equivalent of herpes. Worse, you risk infecting all your friends. Klout’s business model is flat-out illegal in the UK (and, I believe, throughout the EU) and if you have an account with them I would strongly advise you to delete it and opt out; if you’re in the UK you could do worse than send them a cease-and-desist plus a request to delete all your data, then follow up a month later with a Freedom of Information Act request.
