Mike Masnick reports on an inadvertent natural experiment that just came to light:
We’ve written a few times in the past about research done by Paul Heald on copyright and its impact on the availability of certain content. He’s recently published an interesting new study on how the DMCA’s notice-and-takedown regime facilitates making content available by decreasing transaction costs among parties. As we’ve discussed at length, the entertainment industry’s main focus in the next round of copyright reform is to wipe out the notice-and-takedown provisions of the DMCA. The legacy recording and movie industries want everyone else to act as copyright cops, and hate the idea that notice-and-takedown puts the initial burden on themselves as copyright holders.
However, Heald’s research looks at music on YouTube and concludes that the notice-and-takedown system has actually enabled much greater authorized availability of music, by reducing transaction costs. The idea is pretty straightforward. Without a notice-and-takedown provision, someone who wants to post music to YouTube needs to go out and seek a license. Of course, getting permission from all the various rightsholders is frequently impossible. The transaction costs of getting permission make it such that it’s way too high. Yet, with notice-and-takedown, the person can upload the content without permission, and then the copyright holder is given the option of what to do with it. On YouTube, that includes the option of monetizing it, thus “authorizing” the use. That creates a natural experiment for Heald to explore, in which he can see how much content is “authorized” thanks to such a setup. And the result, not surprisingly, is that this system has enabled much greater authorized (and monetized) access to music than an alternative, high transaction cost system, under which uploaders must first seek out permission to upload everything.