New and improved fabric technologies haven’t attracted public enthusiasm since the backlash against leisure suits and disco shirts made synthetics declassé in the early 1980s. ‘Pity poor polyester. People pick on it,’ wrote The Wall Street Journal’s Ronald Alsop in 1982, describing DuPont’s efforts to rehabilitate the fibre’s image.
What ended the consumer hatred of polyester wasn’t a marketing campaign. It was a quiet series of technical innovations: the development of microfibres. These are synthetics, most often polyester or nylon, that are thinner than silk and incredibly soft, as well as lightweight, strong, washable and quick-drying. Their shapes can be engineered to control how water vapour and heat pass through the fabric or to create microcapsules to add sunscreen, antimicrobial agents or insect repellent. Over the past decade, microfibres have become ubiquitous; they’re found in everything from wickable workout wear to supersoft plush toys.
Microfibres are one reason the ‘air-conditioned’ fabrics Loewy and his fellow designers foresaw in 1939 have finally come to pass. These fabrics just aren’t promoted in the pages of Vogue or highlighted on the racks at Banana Republic. They don’t attract attention during New York Fashion Week. Their tribe gathers instead at the big Outdoor Retailer trade shows held twice a year in Salt Lake City. There, outdoor-apparel makers and their suppliers tout textiles that keep wearers warm in the cold and cool in the heat; that block raindrops but allow sweat to escape; that repel insects, screen out UV rays and control odour. By establishing that truly weather-resistant fabrics were possible, Gore-Tex (first sold in 1976) and Polartec synthetic fleece (1979) created an industry where engineers now vie to find ever-better ways to conquer the elements. For instance, ‘smart textiles’ originally developed for spacesuits use microencapsulated materials that melt when they get hot, keeping wearers comfortable by absorbing body heat; when temperatures fall, the materials solidify and warm the body.
Looking forward, academic researchers have bigger things in mind. Noting that ‘a large portion of energy continues to be wasted on heating empty space and non‑human objects,’ the materials scientist Yi Cui and his colleagues at Stanford envision replacing central heating systems with ‘personal thermal management’, using breathable fabrics coated in a solution of silver nanowires. The fabrics not only trap body heat: given an imperceptible bit of electric charge, they can actually warm the skin.
Other scientists are looking at ways to make fabric turn body heat or motion into usable energy for low-powered electronics. And some hope to make the temperature-regulating effects of smart textiles work without liquids, whose microencapsulation requires substantial energy use. Shifting the focus from outdoor leisure to indoor life – from fighting the elements to everyday energy use and climate control – dramatically reframes several decades of fabric advances, making textiles part of a larger story about energy and the environment.
January 25, 2017
January 18, 2017
Whether they were captives in ancient Crete, orphans in the Florentine Ospedale degli Innocenti, widows in South India or country wives in Georgian England, women through the centuries spent their lives spinning, especially after water wheels freed up time previously devoted to grinding grain. Turning fibre into thread was a time-consuming, highly skilled craft, requiring dexterity and care. Even after the spread of the spinning wheel in the Middle Ages, the finest, most consistent yarn, as well as strong warp threads in general, still came from the most ancient of techniques: drop spinning, using a hooked or notched stick with a weight as a flywheel.
Spinning was the major bottleneck in making cloth. In the late 18th century, the thriving worsted industry in Norwich in the east of England employed 12,000 looms but 10 times as many spinners producing fine wool thread. The demand for spinning was so high, estimates the economic historian Craig Muldrew, that it employed more than a million married women in an English workforce of 4 million, providing about a third of the income of poorer families.
A spinster is a woman who spins. Unmarried women with no children and few domestic chores could work longer hours without distraction, earning as much as male day-labourers and, Muldrew suggests, possibly delaying or even avoiding marriage. Spinning also gave poor girls a more lucrative option than domestic service, leading to complaints of a servant shortage. With labour short and wages high, the eve of the Industrial Revolution was a great time to be a spinster.
But a bottleneck is a problem waiting to be solved, and inventors started looking for ways to get more thread with less labour. Like self-driving cars or cheap, clean energy today, spinning machines seemed obviously desirable. In 1760, Britain’s Society for the Encouragement of Arts, Manufactures and Commerce offered prizes for ‘a Machine that will spin Six Threads of Wool, Flax, Cotton, or Silk at one time, and that will require but one Person to work it’.
Nobody won, but within a few years the northern English carpenter James Hargreaves introduced the spinning jenny. It was, writes the economic historian Beverly Lemire in Cotton (2011), ‘the first robust machine that could consistently produce multiple spindles of thread from the effort of a single spinster’. Soon after, his fellow Lancastrian inventor Richard Arkwright refined mechanical spinning with water-powered innovations that improved thread quality and integrated carding and roving (twisting fibres to prepare them for spinning) into a single process. Arkwright’s mills decisively moved thread production from the cottage to the factory.
It was suddenly a bad time to be a spinster, or a family whose household income depended in part on spinning.
December 28, 2016
The ancient Greeks worshiped Athena as the goddess of technē, the artifice of civilisation. She was the giver and protector of olive trees, of ships and of weaving (without which there would be no sails). When she and Odysseus scheme, they ‘weave a plan’. To weave is to devise, to invent – to contrive function and beauty from the simplest of elements. Fabric and fabricate share a common Latin root, fabrica: ‘something skillfully produced’. Text and textile are similarly related, from the verb texere, to weave. Cloth-making is a creative act, analogous to other creative acts. To spin tales (or yarns) is to exercise imagination. Even more than weaving, spinning mounds of tiny fibres into usable threads turns nothing into something, chaos into order.
‘The spindle was the first wheel,’ explains Elizabeth Barber, professor emerita of linguistics and archeology at Occidental College in Los Angeles, gesturing to demonstrate. ‘It wasn’t yet load-bearing, but the principle of rotation is there.’ In the 1970s, Barber started noticing footnotes about textiles scattered through the archaeological literature. She thought she’d spend nine months pulling together what was known. Her little project became a decades-long exploration that turned textile archaeology into a full-blown field. Textile production, Barber writes in Prehistoric Textiles (1991), ‘is older than pottery or metallurgy and perhaps even than agriculture and stock-breeding’.
Of course, pottery and metal artifacts survived the centuries much better than cloth, which is rarely found in more than tiny fragments. That’s one reason we tend to forget how important textiles were in the earliest economic production. We envision an ancient world of hard surfaces much as we imagine the First World War in black and white.
But before there was gold or silver currency, traders used cloth. In the 20th century BC, the Minoan kingdom on resource-poor Crete swapped wool and linen for the metals that its famed craftsmen, represented by the mythical Daedalus, used to create their wares. In the pre-monetary trade of the ancient Aegean and Anatolia, writes the archaeologist Brendan Burke in From Minos to Midas (2010), textile production was of ‘greater value and importance … than the production of painted clay pots, metal tools, and objects carved from precious metals: everyone depended on cloth’.
Archaeologists often track fabric production by what is left behind. Huge numbers of spindle whorls (usually of clay) survive, as do the clay loom weights that held vertically hung warp threads in tension. By counting the clay weights left from his workshops’ looms, writes Barber, ‘we can calculate that King Midas of Gordion could have kept over 100 women busy weaving for him, which makes him more than twice as rich as Homer’s fabulous King Alkinnoos [Alcinous, from the Odyssey], who had 50. No wonder the Greeks viewed Midas as synonymous with gold!’
November 27, 2016
In February 1939, Vogue ran a major feature on the fashions of the future. Inspired by the soon-to-open New York World’s Fair, the magazine asked nine industrial designers to imagine what the people of ‘a far Tomorrow’ might wear and why. (The editors deemed fashion designers too of-the-moment for such speculations.) A mock‑up of each outfit was manufactured and photographed for a lavish nine-page colour spread.
You might have seen some of the results online: an evening dress with a see-through net top and strategically placed swirls of gold braid, for instance, or a baggy men’s jumpsuit with a utility belt and halo antenna. Bloggers periodically rediscover a British newsreel of models demonstrating the outfits while a campy narrator (‘Oh, swish!’) makes laboured jokes. The silly get‑ups are always good for self-satisfied smirks. What dopes those old-time prognosticators were!
The ridicule is unfair. Anticipating climate-controlled interiors, greater nudity, more athleticism, more travel and simpler wardrobes, the designers actually got a lot of trends right. Besides, the mock‑ups don’t reveal what really made the predicted fashions futuristic. Looking only at the pictures, you can’t detect the most prominent technological theme.
‘The important improvements and innovations in clothes for the World of Tomorrow will be in the fabrics themselves,’ declared Raymond Loewy, one of the Vogue contributors. His fellow visionaries agreed. Every single one talked about textile advances. Many of their designs specified yet-to-be-invented materials that could adjust to temperature, change colour or be crushed into suitcases without wrinkling. Without exception, everyone foretelling the ‘World of Tomorrow’ believed that an exciting future meant innovative new fabrics.
They all understood something we’ve largely forgotten: that textiles are technology, more ancient than bronze and as contemporary as nanowires. We hairless apes co-evolved with our apparel. But, to reverse Arthur C Clarke’s adage, any sufficiently familiar technology is indistinguishable from nature. It seems intuitive, obvious – so woven into the fabric of our lives that we take it for granted.
September 2, 2016
Daniel Greenfield explains the role of the hijab, the burka, and other “traditional” Islamic clothing for women:
Does it matter what Muslim women wear to the beach? Arguably the government should not be getting involved in swimwear. But the clothing of Muslim women is not a personal fashion choice.
Muslim women don’t wear hijabs, burkas or any other similar garb as a fashion statement or even an expression of religious piety. Their own religion tells us exactly why they wear them.
“O Prophet! Tell your wives and your daughters and the women of the believers to draw their cloaks (veils) all over their bodies that they may thus be distinguished and not molested.” (Koran 33:59)
It’s not about modesty. It’s not about religion. It’s about putting a “Do Not Rape” sign on Muslim women. And putting a “Free to Molest” sign on non-Muslim women.
This isn’t some paranoid misreading of Islamic scripture. Islamic commentaries use synonyms for “molested” such as “harmed”, “assaulted” and “attacked” because women who aren’t wearing their burkas aren’t “decent” women and can expect to be assaulted by Muslim men. These clothes designate Muslim women as “believing” women or “women of the believers”. That is to say Muslims.
One Koranic commentary is quite explicit. “It is more likely that this way they may be recognized (as pious, free women), and may not be hurt (considered by mistake as roving slave girls.)” The Yazidi girls captured and raped by ISIS are an example of “roving slave girls” who can be assaulted by Muslim men.
Muslim women who don’t want to be mistaken for non-Muslim slave girls had better cover up. And non-Muslim women had better cover up too or they’ll be treated the way ISIS treated Yazidi women and the way that Mohammed and his gang of rapists and bandits treated any woman they came across.
That’s what the burka is. That’s what the hijab is. And that’s what the burkini is.
And this is not just some relic of the past or a horror practiced by Islamic “extremists”. It’s ubiquitous. A French survey found that 77 percent of girls wore the hijab because of threats of Islamist violence. It’s numbers like these that have led to the French ban of the burka and now of the burkini.
When clothing becomes a license to encourage harassment, then it’s no longer a private choice.
On the other hand, Daniel Pipes says the burkini poses no threat and should not be banned:
France has been seized by a silly hysteria over the burkini, prompting me to wonder when Europeans will get serious about their Islamist challenge.
For starters, what is a burkini? The word (sometimes spelled burqini) combines the names of two opposite articles of female clothing: the burqa (an Islamic tent-like, full-body covering) and the bikini. Also known as a halal swimsuit, it modestly covers all but the face, hands and feet, consisting of a top and a bottom. It resembles a wetsuit with a head covering.
Aheda Zanetti of Ahiida Pty Ltd in Australia claims to have coined the portmanteau in 2003, calling it “smaller than a burka” while “two piece like a bikini.” The curious and sensational cross of two radically dissimilar articles of clothing along with the need it fit for active, pious Muslim women, the burkini (as Ahiida notes) was “the subject of an immediate rush of interest and demand.” Additionally, some women (like British cooking celebrity Nigella Lawson) wear it to avoid a tan, while pious Jews have adopted a variant garment.
[…] the burkini poses no danger to public security. Unlike the burqa or niqab, it leaves the face uncovered; relatively tight-fitting, it leaves no place to hide weapons. Men cannot wear it as a disguise. Further, while there are legitimate arguments about the hygiene of large garments in pools (prompting some hotels in Morocco to ban the garment), this is obviously not an issue on the coastal beaches of France.
Accordingly, beach burkinis should be allowed without restriction. Cultural arguments, such as the one made by Valls, are specious and discriminatory. If a woman wishes to dress modestly on the beach, that is her business, and not the state’s. It’s also her prerogative to choose unflattering swimwear that waterlogs when she swims.
September 1, 2016
… he’d have a brief but glorious career of getting the magazine a lot of media attention:
It is well that I am not the editor of Sports Illustrated; for were I so, I might commission a special burqini swimwear issue, just to provoke … everybody. All my lithe supermodels would be wearing burqini and veilkini variants, some with Marianne liberty caps and so forth. In the shoots, I would have them all posed on beaches surrounded by French policemen in their various uniforms, striking extravagant dance poses. There’d be a dwarf traffic cop in the traditional Paris “aubergine” raincoat, who’d turn up in set after set, blowing on a whistle. Perhaps one model in a wetsuit, with oxygen tanks, made to resemble a suicide vest; and other subtle topical allusions. In the background there’d be men and women in Edwardian beach attire, of extreme modesty, expressing shock. An old bathing machine would be lying on its side, with a sea turtle crawling out, mounted by an avatar of Vishnu, to extend the multicultural range.
Of course, I wouldn’t last long at “SI” — the only question, whether I’d be fired or assassinated first. But in the interim I might have the pleasure of being denounced by world leaders, and getting the company account banned by Twitter, Facebook, Instagram, &c. With luck, an outrageously goading defence, and the help of Drudge and Breitbart, I might be able to stretch my fifteen minutes of infamy to twenty or twenty-five.
August 4, 2016
In the Wall Street Journal, Nicole Hong explains why people like me need to be shunned and shamed for our favourite summer shorts:
Relationships around the country are being tested by cargo shorts, loosely cut shorts with large pockets sewn onto the sides. Men who love them say they’re comfortable and practical for summer. Detractors say they’ve been out of style for years, deriding them as bulky, uncool and just flat-out ugly.
Mr. Hansen’s wife, Ashleigh Hansen, said she sneaks her husband’s cargo shorts off to Goodwill when he’s not around. Mrs. Hansen, 30, no longer throws them out at home because her husband has found them in the trash and fished them out.
“I despise them,” she said. “There were so many good things about the ’90s. Cargo shorts were not one of them.”
Fashion historians believe cargo pants were introduced around the 1940s for military use. In the U.S. Air Force, narrow cockpits meant pilots needed pockets in the front of their uniforms to access supplies during flight. British soldiers climbing or hiding in high places found pockets on cargo pants more effective than utility belts for storing ammunition.
“It’s a reflection on me, like ‘How did she let him out the door like that?’ ” she said.
Tom Lommel, a 46-year-old actor in Los Angeles, said he loves wearing cargo shorts because they’re like “socially acceptable sweatpants,” referring to their lightweight nature. He says they’re more breathable than tight Bermuda shorts.
His wife, however, isn’t a fan. Mr. Lommel, who often works from home, seizes opportunities when his wife is away at work to wear his cargo shorts.
“Every time I put them on, I am conscious of the fact that I am now being disobedient in my marriage,” he said.
Mr. Lommel’s wife, Lyndsay Peters, disputes the idea that he tries to wear cargo shorts only when she’s not around. “I wish that were the truth,” she said. “If he was only wearing them when I could not look at him, that would be perfect.”
July 31, 2016
Published on 30 Jul 2016
It’s Chair of Wisdom time again where we answer all your questions about World War 1.
July 26, 2016
Published on 25 Jul 2016
Matthew Moss helped us with this episode, check out his website: http://www.historicalfirearms.info
The British Army was probably the best equipped at the beginning of the war. They already transitioned to the more practical khaki colour, faded out the differences between infantry and other branches and developed uniforms for different climates. But of course World War 1 brought its own number of problems for the British Army.
July 21, 2016
Published on 26 Jun 2015
Description: What do we mean by “nonexcludable” and “nonrival” when talking about public goods? Public goods challenge markets because it’s difficult to charge non-payers and it’s inefficient to exclude anyone — so, how do we produce them? Public goods provide an argument for taxation and government provision. But how do we know which public goods should be provided? In this video we cover the free-rider problem and the forced-rider problem in regards to public goods. We also discuss examples of the four different categories of goods, which will be covered in future videos: private goods, commons resources, club goods, and public goods.
June 30, 2016
The US clothing retailer recently launched a new campaign aimed at a larger target market:
You can see the commercial logic, of course. America’s obese population is growing — both numerically and horizontally — and JC Penney sells clothes. Someone has made the brilliant decision to market this once-respected brand to women who wear fumigation tents as prom dresses, and who think of Cool Ranch Doritos as a food group.
In fact, realizing how easy it is to sell to fat women I might announce a line of tea biscuits called “Milo’s Virtuous Snacks” with inspirational quotes on the boxes, such as, “You’re amazing even though you ate the whole pizza,” and, “Don’t worry that your left arm is numb, that’s just your FIERCE shining through.”
They’re $19.95 for a box of 10, but you can’t put a price on a woman’s self esteem or wellbeing. Well, JC Penney has I suppose, but my point is I too can profit from your inevitable painful death via type 2 diabetes, alone in your married sister’s attic. Of course I’m a fair bit cleverer than JC Penney: fattening up these cows will just create inventory for my other business — safari parks.
(I’m lobbying to make it legal to hunt any man over 20% body fat. But only with tranquilizer darts — I’m not a monster.)
In the long run though, this sort of business strategy doesn’t work. JC Penney is joining the ranks of consumer products companies following a bizarrely quixotic business model — help your customers feel good about themselves until they drop dead from obesity-related illnesses. The problem? When they die, they stop buying your XXXL clothing.
March 24, 2016
The cheerleader effect describes a human perception issue where pictures of any woman in a group are often considered more attractive than a picture of that woman alone (this may apply to men as well, but I have always heard it referred to women). Apparently women exploit this effect by posting pictures on dating sites that show them in groups of their friends rather than alone. Anyway, I have developed two corollaries:
Polo Shirt Effect: Polo shirts in a store appear more desirable when grouped with other similar shirts in an array of colors than when presented alone. This effect is strong enough to trump the paradox of choice, where offering consumers more choices can tend to flummox them and cause them to buy less. I believe arrays of multi-hued polo shirts presented together increase purchases of these shirts.
Christmas Tree Effect: We almost never buy ornaments for our tree. 95% are individually ugly, but meaningful, constructions by our kids over the years. The rest are what remain after breakage of some commercial ornaments we bought 20 years ago on deep discount in the after-Christmas sales. But a tree constructed of these ornaments is beautiful. So ornaments look far better when massed on a tree than they look individually.
Warren Meyer, “My Contributions to Social Science”, Coyote Blog, 2015-01-06.
January 19, 2016
Don Boudreaux on the amazingly thin line that now separates many of the quality consumption goods of the ultra-rich from the nearly as high quality goods of ordinary North American consumers:
This list includes also non-prescription pain relievers, most other first-aid medicines and devices such as Band-Aids, and personal-hygiene products such as toothpaste, dental floss, and toilet paper. (I once saw a billionaire take two Bayer aspirin – the identical pain reliever that I use.) This list includes also gasoline and diesel. Probably also contact lenses.
A slightly different list is one drawn up in response to this question: When can median-income consumers afford products that, while not as high-quality as those versions that are bought by the super-rich, are nevertheless virtually indistinguishable – because they are quite close in quality – to the naked eye from those versions bought by the super-rich? On this list would be most clothing. For example, an ordinary American man can today afford a suit that, while it’s neither tailor-made nor of a fabric as fine as are suits that I suspect are worn by most billionaires, is nevertheless close enough in fit and fabric quality to be indistinguishable by the naked eye from expensive suits worn by billionaires. (I suspect that the same it true for women’s clothing, but I’m less expert on that topic.)
Ditto for shoes, underwear, haircuts, corrective eye-wear, collars for dogs and cats, pet food, household bath towels and ‘linens,’ tableware and cutlery, automobile tires, hand tools, most household furniture, and wristwatches. (You’d have to get physically very close to someone wearing a Patek Philippe – and you’d have to know what a Patek Philippe is – in order to determine that that person’s wristwatch is one that you, an ordinary American, can’t afford. And you could stare at that Patek Philippe for months without detecting any superiority that it might have over your quartz-powered Timex at keeping time.) Coffee. Tea. Beer. Wine. (There is available today a large selection of very good wines at affordable prices. These wines almost never rise to the quality of Chateau Petrus, d’yquem, or the best Montrachets, but the differences are often quite small and barely distinguishable save by true connoisseurs.)
I’ve made this point about the wines before (I’ve tasted each of those wines, but don’t believe the price difference justifies buying them over nearly-as-good equivalents that lack the prestige factor), but Don is talking a much wider range of goods and services where there’s barely any real quality difference between “ordinary” and what the very richest among us can obtain.
October 30, 2015
Joey deVilla posted this earlier in October, and I now have to wonder about Illinois, too:
- It appears that the states of Louisiana and Arkansas are going as the primary hand-held weapons of World Wars 3 and 4: “gun” and “rock”.
- I had to look up “Doc McStuffins”, which sounded a lot like a male porn star name. It’s the name of a Disney show for kids, and its titular character, a seven year-old girl who’s a “doctor” for broken toys and doll.
- As a friend of mine commented earlier today: “I learned something new about Texas.”
- And finally, Illinois: “Slutty pumpkin?” Where’d that come from?
September 22, 2015
I think it’s a mistake to worry too much about what is “normal”. “Normal” men in patriarchal societies tend to want their wives to dress in a way they perceive as modest; this derives from a desire to protect their “property” from those who might trespass or steal it. The more patriarchal the society, the more “modestly” it expects women to dress; in societies where women’s status is higher, women tend to dress more provocatively, and in those where it is lower, they tend to dress more concealingly. There are few if any exceptions, yet neofeminists teach a looking-glass version of reality in which dressing sexily is “objectification” and a manifestation of “patriarchy”, despite abundant real-world evidence that the exact opposite is true. Now, this is not to say that one individual man, or indeed large minorities of men, might not prefer women who “belong” to them dressed in a revealing fashion; however, the majority (“normal”) view has always been the opposite.
Maggie McNeill, “Wardrobe Choices”, The Honest Courtesan, 2014-10-08.