Quotulatiousness

August 23, 2017

QotD: “Beer”

Filed under: Humour, Quotations, USA — Tags: — Nicholas @ 01:00

“Lager” is an inherently ambiguous word these days. It can mean “wonderful, full-bodied, malty, highly hopped beer aged for weeks,” or it can mean “soap-flavored water for pussies who are frightened by actual beer.” In other words “American beer.”

“Steve H.” Little Tiny Lies, 2004-09-30. Originally posted on the old blog 2004-10-01 (no longer online).

July 31, 2017

Craft brewers are good examples of “evasive entrepreneurs”

Filed under: Business, Government, USA — Tags: , — Nicholas @ 04:00

Rosemarie Fike explains why craft brewers almost always push tours of their premises and souvenir glasses, mugs, coasters, and T-shirts:

This summer I’ve been enjoying a lot of microbrewery tours — even though the main attraction isn’t the “tour” I pay for, but the free beer that comes with it. In fact, the breweries must know that’s why people come. So why don’t they just drop this tour façade and sell us the beer?

Regardless of which brewery you visit, you pay a mere $10 for a pint glass with the brewery’s logo on it. As a thank you for purchasing the pint glass, they then grant three tickets you can redeem for free “samples” — which are actually full-sized beers.

There are also usually food vendors and live music. This atmosphere combined with the inexpensive libations draw sizeable crowds to these “tours” — where only a handful of patrons actually tour the facility.

But why do the breweries insist upon selling us the pint glasses, when most of us only really want what goes inside?

In conversation with the brewery owners, I learned that the breweries in my town aren’t legally allowed to sell beer directly to consumers in the way a bar can. But there’s nothing in the law preventing them from giving their product away.

In response to those incentives, they sell customers a pint glass (or charge them for the “tour”) and rent some of their property out to food vendors to subsidize the cost of getting their product into the hands of eager consumers without technically charging them for it.

It’s far from an ideal situation for these businesses, but it allows them to introduce new people to their product and to earn some revenue in the process — even if it’s less revenue than they could earn if they were allowed to just sell people the beer. It’s a clever arrangement and a perfect example of evasive entrepreneurship.

July 29, 2017

Things to keep firmly in mind before investing in legalized marijuana markets

Filed under: Business, Economics, USA — Tags: , , — Nicholas @ 04:00

There will definitely be money to be made as more and more jurisdictions move to legalize marijuana, but it’s not going to be like soup raining down from heaven — it’s not going to be a simple as just grabbing a bucket:

Here are Coyote’s first three rules of business strategy:

  1. If people are entering the business for personal, passionate, non-monetary reasons then the business is likely going to suck. When I say “suck”, I mean there may be revenues and customers and even some profits, but that the returns on investment are going to be bad**. Typically, the supply of products and services and the competitive intensity in an industry will equilibrate over time — if profits are bad, some competitors exit and the supply glut eases. But if people really love the industry and do not want to work anywhere else and get emotional benefits from working there, there always tends to be an oversupply problem. For decades, maybe its whole history, the airline industry was like this. The restaurant industry is this way as well. The brew pub industry is really, really like this — go to any city and check the list of small businesses for sale, and an absurd number will be brew pubs.
  2. If the business is frequently featured in the media as the up and coming place to be and the hot place to work, stay away. Having the media advertising for new entrants is only going to increase the competitive intensity and exacerbate the oversupply problem that every fast-growing industry inevitably faces as it matures.
  3. Beware the lottery effect — One or two people who made fortunes in the business mask the thousands who lost money (Freakonomics had an article on the drug trade positing that it works just this way — while assumes the illegal drug trade makes everyone in it rich, in fact only a few really do so and the vast majority are and always will be grinders making little money for high risk). Even those people who made tons of money in hot businesses sometimes just had good timing to get out at the right time before the reckoning came. Mark Cuban is famous as an internet billionaire, but in fact Broadcast.com, which he sold for over $5 billion to Yahoo, only had revenues in its last independent quarter of about $14 million and was losing money (that’s barely four times larger than my small company).

When I was at Harvard Business School, the first two cases in the first week of strategy class were a really cool high-tech semiconductor fab and a company that makes brass water meters that are sold to utilities. After we had read the cases but before we discussed them, the professor asked us which company we would like to work for. Everyone wanted the tech firm. But as we worked through the cases, it became clear that the semiconductor firm had an almost impossible profitability problem, while Rockwell water meters minted money. I never forgot that lesson — seemingly boring industries could be quite attractive, and this lesson was later hammered home for me as I later was VP of corporate strategy for Emerson Electric, a company that was built around making money from boring but profitable industrial products businesses.

[…]

** You can tell I have classical training in business strategy because my goal is return on investment. One can argue, perhaps snarkily but also somewhat accurately, that there is a new school of thought that does not care about profitability, revenues, or return on investment but on getting larger and larger valuations from private investors based on either user counts or just general buzz. I am entirely unschooled in this modern form of strategy. However, the general strategy of getting someone to overpay for something from you is as old as time. I mentioned Mark Cuban but there are many other examples. Donald Trump seems to have made a lot of money from a related strategy of fleecing his debt holders.

June 26, 2017

“Ah, the Comeau case. Schwisberg says it could change everything – knock down all the barriers”

Filed under: Cancon, Economics, Liberty — Tags: , , , , , — Nicholas @ 03:00

It’s ridiculous that 150 years into Confederation, and we still don’t have free trade within Canada:

If you’re on vacation abroad somewhere this summer and find yourself explaining to people over dinner what makes Canada so unique and special, use the story about Gerard Comeau and his beer run back in 2012. There is no more Canadian story than that.

Comeau is a Canadian who, looking for the best bargain he could, drove to a Canadian town a few miles from his home in Canada, bought 14 cases of beer and three bottles of liquor from Canadian beer and liquor stores, then returned to his home. In Canada.

A squad of plainclothes Mounties with binoculars, it turned out, had him under surveillance, according to his lawyer. On his way home from the Canadian town to his Canadian home, he was intercepted and handed a ticket for $292.50 by uniformed Canadian officers who then seized all the alcohol he’d purchased.

His Canadian crime: his beer run had crossed one of Canada’s internal borders. He’d driven from New Brunswick into Quebec. As far as New Brunswick was concerned, that made him a smuggler.

Sixteen other people were charged that day in the same sting operation, but Comeau had more spine than most and fought the ticket. Some smart lawyers from Ontario and Western Canada got involved, and – my god, I love it when things like this happen – he won.

A New Brunswick judge ruled that the province’s law against importing alcohol from other provinces violated the Constitution Act, Sec. 121, which states: All Articles of the Growth, Produce, or Manufacture of any one of the Provinces shall, from and after the Union, be admitted free into each of the other Provinces.

The ruling shocked New Brunswick and most of the other provinces, which consider Sec. 121 to be one of the most horrible and un-Canadian sentences in the Canadian Constitution, something that should be ignored at all costs.

May 12, 2017

“Maybe this is creeping privatization after all. It’s certainly worth a shot”

Filed under: Business, Cancon, Wine — Tags: , , , , — Nicholas @ 03:00

Chris Selley on the neither one thing nor the other state of alcohol retailing in Ontario:

On Tuesday the government enumerated 76 new Ontario supermarkets where, by Canada Day, you will be able to buy beer. That will make a total of 206 Ontario supermarkets where you can buy beer — an artificially limited selection of beer, only in six packs and singles and only during the same bankers’ hours as the LCBO and Beer Store. But still. That’s about one-third as many supermarkets selling beer as there are LCBO outlets selling beer; add in the 212 rural agency stores that sell wine, liquor and beer, and you’ve got almost two-thirds as many private enterprises selling beer as you have government bottle shops.

This could help prove several useful concepts that deserve much wider acceptance in Ontario. One is that it’s very easy for the government to make money off liquor sales without retailing liquor itself. Indeed, it’s easier; that’s why so many governments do it. The supermarkets buy the beer wholesale from the LCBO; the LCBO doesn’t have to worry about paying civil servants to sell that beer or running the stores.

Another is that the private sector can be counted on to keep liquor out of children’s hands. Indeed, with inspections and draconian fines in place, it can probably be trusted more. My observations suggest LCBO employees certainly card everyone who should be carded, but it’s nothing like it is in the U.S. I’m almost 41, not in especially good nick, and I still get asked about half the time.

Might Ontarians develop a taste for all this convenience? The hard cap on beer-in-supermarket licences is 450; having doled them all out, including agency stores, that would mean about half the liquor outlets in Ontario were privately run. And people might start to notice the bizarre inconsistencies: why can the Walmart on Bayfield Street in Barrie sell only beer, and only in six packs, while the Walmart on Hays Boulevard in Oakville can sell beer and wine, and meanwhile Hope’s Foodland in Novar, Mac’s Milk in Craigleith, Redden’s campground in Longbow Lake and Lac des Mille Lacs Bait and Tackle in Upsala can sell beer, wine and hard liquor — and smokes and fireworks and beef jerky and bread and eggs? Why can scores of convenience stores sell everything alcoholic as agency stores, but other convenience stores aren’t even eligible to apply for the new wine and beer licences?

May 10, 2017

Raging Bitch, Good Shit, and Flying Dog Beer’s Fight for Free Speech

Filed under: Business, Law, Liberty, USA — Tags: , , , , — Nicholas @ 16:21

Published on 10 May 2017

“I’ve lived my life as a pro free enterprise person,” explains Flying Dog Brewery CEO Jim Caruso. “Not pro business. Pro free enterprise, pro consumer choice, artisanal manufacturing.”

A central player in America’s craft beer revolution, Caruso is dedicated to creating something special both inside and outside the bottle. Famed artist Ralph Steadman, best known for his iconic illustrations for work by Hunter S. Thompson, creates all of Flying Dog’s labels. It was Steadman who spontaneously wrote on his first commissioned label “good beer, no shit.” And it was this label that kicked of Flying Dog’s first — but not last — fight with government censors.

Caruso sat down with Reason’s Nick Gillespie to talk about his run-ins with the state, why he is a libertarian, and the how his values keep him happy.

“I’m a happy person. And I attribute that to living as an individual, taking self responsibility, self reliance, but connected to society. It’s not a lone ranger sort of thing.”

Cameras by Meredith Bragg, Todd Krainin, and Mark McDaniel. Edited by Bragg.

April 17, 2017

QotD: The dubious “value add” of the LCBO

Filed under: Business, Cancon, Government, Quotations — Tags: , , , , — Nicholas @ 01:00

The liquor board’s cocktail recipe of the month, offered on its website, is for “gin and lemonade,” which you make with a shot of gin and some lemonade. The gin is cherry, so there’s that. Its three recommended beers of the month are themed for the hockey playoffs. They are — I am not kidding — Molson Canadian in a bottle, Molson Canadian in a can, and Molson Canadian in a larger can. The value the LCBO’s adding that a private retailer couldn’t is not obvious.

David Reevely, “LCBO union uses government’s rhetoric against it in brewing labour battle”, National Post, 2017-04-06.

March 30, 2017

You can now have beer brewed to your taste (as encoded in your genome)

Filed under: Business, Science — Tags: , , — Nicholas @ 12:07

For those with a taste for custom-brewed beer (and a very big budget), you can now have a batch of beer created to match your taste preferences, scientifically:

London-based Meantime Brewing Company, acquired a year ago by Belgian beverage multinational Anheuser-Busch InBev, wants to sell you beer tuned to your taste.

To do so, the company plans to direct willing customers to genetic testing service 23andMe – the Silicon Valley personal genomics biz that’s slowly emerging from its near death experience at the hands of US health regulators – to evaluate their genetic taste proclivities.

For a mere £25,000 (~$31,200), beer lovers who prefer entrusting purchasing decisions to science rather than self-knowledge can buy 12 hectolitres (about 2,100 Imperial pints or 2,500 US pints) of ale tailored to taste preferences encoded in their genome.

Customers supply their saliva, 23andMe sorts the genes, and Meantime crafts a beer to fit inborn affinities.

“Pioneering personal genetics company 23andMe will assess hereditary variations in your oral taste receptors (the TAS2R38 gene) to reveal the genetic variants that could explain personal preferences towards specific flavour profiles within beer, such as sweetness and bitterness,” the company explains on its website.

And if the genetically dictated balance of flavors doesn’t align with actual taste preferences, Meantime has left itself an out – customers get a consultation with Brewmaster Ciaran Giblin to adjust the flavors if necessary.

That’s almost certainly for the best since, as 23andMe points out, the role of genetics in taste preferences is uncertain. “Scientists aren’t yet sure how much of our taste preferences are genetic, but estimates are generally around 50 per cent,” the company says in the Taste report it offers subscribers.

March 17, 2017

QotD: No True Irishman

Filed under: Europe, Humour, Quotations, USA — Tags: , , , — Nicholas @ 01:00

I speak for every true potato-loving mick on the planet when I say that St. Patrick’s Day is a genuine Irish holiday that’s been corrupted into Amateur Drunk Day by us filthy Americans. Nobody in Ireland really cared much about it until dumb American tourists started going over there every March, demanding green beer and tunelessly bellowing “Danny Boy” out of their vomit-encrusted cakeholes. St. Paddy’s Day is fake. It’s Kwanzaa for white people.

Jim Treacher, “No True Irishman Loves St. Patrick’s Day”, The Daily Caller, 2016-03-17.

December 5, 2016

Seasonal beers – Yule Shoot Your Eye Out

Filed under: Media, Randomness — Tags: , , — Nicholas @ 04:00

It’s from a brewer in Houston I’ve never heard of, so the chances that it’ll appear in the government monopoly liquor stores here in Ontario are pretty small:

A Christmas Story is such a staple of the American holiday season that in 1997, Turner Broadcasting’s TNT or TBS networks began running “24 Hours of A Christmas Story.” All day long on Christmas Eve and all day long on Christmas Day, you can turn on the TV and catch A Christmas Story. When the screaming kids have finally gone to sleep, and you’re done with all your wrapping, you can sit down and catch a true American classic that will let you unwind, make you laugh, and remind you of the Christmas frustration of kids everywhere.

When you sit down to watch the movie, grab a beer. It will undoubtedly help you relax. Christmas is stressful, especially as a parent. You can see this in the character of “the Old Man” in Ralphie’s story. His father is always trying to balance a battle against his angry furnace, the neighbor’s wild and hungry dogs, and the stress of balancing life with his kids and his job.

In the mid-twentieth-century, middle-America setting of A Christmas Story, “the Old Man” probably drank some pretty boring beer to relax at the end of a long day. You, my friends, have many more options. There are plenty of Christmas beers, and we’ll get into them in the coming weeks, but there is one you just can’t pass up if you’re a fan of A Christmas Story (and let’s admit, you all are).

Karbach Brewing Company out of Houston makes a beer called Yule Shoot Your Eye Out. With a wonderful reference to the classic line from A Christmas Story, the gang at Karbach take it one step further with a representation of the famous leg lamp on the can.

yule-shoot-your-eye-out

November 27, 2016

America’s craft beer revolution

Filed under: Business, History, USA — Tags: , , , — Nicholas @ 02:00

Jerry Weinberger reviews The United States of Beer: A Freewheeling History of the All-American Drink by Dane Huckelbridge:

In rich and full detail, Huckelbridge tells the story of America’s love affair with beer. Even before Europeans set foot on the new continent, Native Americans made beer for fun and religious purposes from a wide variety of vegetable matter. Our Dutch and English forbears brought their beer — and their beer preferences — with them. In 1620, the Mayflower landed in Plymouth, at least in part for want of enough beer for both passengers and crew. When the Arbella sailed into Boston Harbor in 1630, it was laden not just with Puritans but also with 10,000 gallons of beer and 120 hogsheads of malt. The English in New England drank dark and cloudy ales made from fire-roasted malt and top-fermenting yeast. The Dutch in New Netherlands preferred drafts lighter in body and mouthfeel; they added rye, wheat, and oats to the barley. The English put an end to New Netherlands in 1664, but that didn’t end the war — as it would eventually prove to become — between the light and the dark worlds of beer. Huckelbridge approaches his subject from a regional point of view. National tastes sprang from regional ones. Beer tides flowed North to South, turned westward to California, and then doubled back East in the late twentieth century.

Our English forbears came relatively late to the use of hops in beer, as was done on the European Continent in the ninth century. As late as the early sixteenth century, hops were thought of in England as “a wicked and pernicious weed.” In Europe, brewing was done by large, organized monasteries, while in England it remained largely a household craft. The larger European producers had to worry more about consistency and spoilage than did the home-brewing English; the hop, though essential to the taste of beer as we know it, was originally used as a preservative, with the appreciation of bitterness following on the utility of anti-sepsis. As English brewing took on a more industrial tone, the uses of the hop became clear, and so the Pilgrims aboard the Mayflower could drink safe beer rather than brackish and polluted water. By the time of the revolutionary crisis, English economic policy and regulation had increased the price of barley and hops so much that cider and rum began to edge out beer as the preferred drink of New Englanders. The Sons of Liberty — including Samuel Adams and John Hancock — rebelled for beer as much as for independence.

[…]

When American beer recovered, it did so in the Midwest, and in a new form: lager. What we now think of as American beer (Budweiser, Busch, Pabst, Miller, etc.) sprang from the habits and tastes of German immigrants in Midwestern cities. Their lager beers were rich and full-flavored, but were somewhat lighter and milder than “the darker and more fragrant British-style” ales they eventually displaced. Huckelbridge describes in some detail the history of German brewing from Roman times through the sixteenth century, when lager yeast was discovered as an alternative to ale yeast. This new yeast strain originated in the cold forests of Patagonia and made its way by accident to Europe — and especially to Bavaria.

And how American beer got its (well-deserved at the time) reputation for blandness:

In the decades surrounding the turn of the twentieth century, two forces converged to transform our national drink: technological innovation and Prohibition. Before the Volstead Act went into effect in January 1920, technological and economic changes had been at work degrading the quality of American beer. New kiln technology made it possible to roast malts with no direct contact with the heat, which made for fewer notes of smoke and slag. Likewise, temperature controls made it possible to make lighter and “crispier” brews. The use of American six-row barley, which is higher in enzymes than German two-row barley, enabled brewers to employ cheaper, adjunct grains such as corn, wheat, and rice—all of which made for a sweeter and flimsier beer. Pasteurization increased shelf life, lessening the need for preservative alcohol and hops. Artificial carbonation replaced the traditional practice of adding live yeast to the finished brew, which improved taste but was less consistent than artificial carbonation. Add to this the advent of advertising and refrigerated rail transportation, and we were on the verge of becoming the United States of Bland Beer. Prohibition delivered the death blow.

After the Volstead Act’s repeal, America was in the grip of the Great Depression. Beer drinkers—and brewers—focused on the cheap and not the good. The result was a pale and watery brew “served up in cans across the county … and the final product bore only a passing resemblance to the rich and hoppy lagers that German immigrants had first brought to this country.” Prohibition ruined the beer industry nationwide and drove alcohol underground, producing a significant change in American tastes: speakeasies learned to disguise low-quality whiskey and gin in sweet “cocktails.” As a result, a generation of Americans came of age with sweet-tooth tongues allergic to the bitter hop or the malty malt. By the 1950s, America was the land of the macrobrew: thin and flaccid sweet suds, distinguishable only by the brand names on the can.

August 22, 2016

Rona Ambrose reveals the secret to her AMAZING beer pong skillz

Filed under: Cancon, Humour, Politics — Tags: , — Nicholas @ 02:00

Sarah Boesveld interviews interim Conservative leader Rona Ambrose:

[…]

And how’s your beer-pong game?

Are you kidding me? My beer pong game is AMAZING. We had a huge beer-pong tournament at Stornoway [in May] for the university campus clubs, and they were all in their little suits and stuff. We were like, “Take off your ties! Relax!” We set up this huge beer-pong table in the kitchen and there must have been 60 people shoved in there. I kicked BUTT. I crushed them, those poor kids. They were like, “How are you so good at beer pong?”

How are you so good at beer pong?

I said to them, “Here’s the big secret: Don’t drink the beer.”

This interview has been condensed and edited.

H/T to Small Dead Animals for the link.

July 26, 2016

Craft brewing has a growing trademark problem

Filed under: Business, Law, USA — Tags: , , , — Nicholas @ 02:00

At Techdirt, Timothy Geigner predicts that the craft beer market is getting close to trademark armageddon … they’re running out of punny names they can legally use for their beer:

With all the trademark actions we’ve seen taken these past few years that have revolved around the craft beer and distilling industries, it seems like some of the other folks in the mass media are finally picking up on what I’ve been saying for at least three years: the trademark apocalypse is coming for the liquor industries. It’s sort of a strange study in how an industry can evolve, starting as something artisan built on friendly competition and morphing into exactly the kind of legal-heavy, protectionist profit-beast that seems like the very antithesis of the craft brewing concept. And it should also be instructive as to how trademark law, something of the darling of intellectual properties in its intent if not application, can quickly become a major speed bump for what is an otherwise quickly growing market.

All of this appears to have caught the eye of Sara Randazzo, blogging at the Wall Street Journal, who notes that the creatively-named craft beers that have been spewing out of microbreweries across the country may be running out of those creative names.

    As today’s Wall Street Journal explores, legal disputes in the beer world are becoming the norm as new craft breweries spring up at a rate of roughly two per day. Trademark lawyers have gotten so used to the beer disputes that they are now turning on each other. Some dozen lawyers are contesting San Diego lawyer Candace Moon’s attempt to trademark the term “Craft Beer Attorney,” which she says she rightfully deserves.

Within the rest of the post, Randazzo highlights one dispute between craft brewers in order to give a sense of just how small these belligerent parties are. It’s a dispute that escaped even my radar, despite what has become something of my “beat” around Techdirt. Three professionals with day jobs decided to make a go at brewing craft beer and named their company Black Ops Brewing, the pun resting upon “hops” used in their beer, while also serving as a nod to their family members that served in the military. Three guys making beer, but the trademark dispute came almost immediately.

The problem is that once you’ve been granted a trademark, you have to defend it early and often or you’ll lose it. This means tiny companies with a couple of trademarked products are pretty much required to lawyer-up and threaten to go nuclear at the faintest hint of an infringement for fear they’ll lose the right that they’ve claimed. The gains from pursuing a possible infringement are usually tiny and the legal costs almost always outweigh any “winnings”, but the risks of not doing so are potentially huge. This is an example of a perverse incentive in law.

March 30, 2016

“Craft” brewers that are actually owned by big breweries

Filed under: Business, USA — Tags: , — Nicholas @ 02:00

Matt Allyn lists quite a number of craft breweries in the United States that are no longer independent or were never independent of the big brewing corporations:

It matters who owns your beer, says Carol Stoudt, founder of Stoudt’s Brewing, “The passion is lost when the people running a brewery don’t have ownership, and then quality suffers.” A bigger concern, one echoed by brewers like Stoudt and Dogfish Head’s Sam Calagione is that the larger companies also have the power to manipulate markets. The chief example, one cited by Calagione, is that corporate brewers will sell their craft-like ale well below the cost of true craft beer to push them off a bar tap line.

The Brewers Association trade group defines a craft brewer as small (less than six million barrels), traditional, and independent — with less than 25 percent ownership by a non-craft brewer.

Here are the current “craft” brewers who don’t meet that ownership criterion:

10 Barrel Brewing — Anheuser-Busch InBev

Ballast Point Brewing — Constellation Brands

Blue Moon Brewing — MillerCoors

Blue Point Brewing — Anheuser-Busch InBev

Breckenridge Brewery — Anheuser-Busch InBev

Camden Town Brewery (U.K.) — Anheuser-Busch InBev

Cervejaria Colorado (Brazil) — Anheuser-Busch InBev

Dundee Brewing — North American Breweries

Elysian Brewing — Anheuser-Busch InBev

Fordham and Dominion Brewing — 40 percent owned by Anheuser-Busch InBev

Founders Brewing — 30 percent owned by Mahou-San Miguel

Four Peaks Brewing — Anheuser-Busch InBev

Golden Road Brewing — Anheuser-Busch InBev

Goose Island Beer Company — Anheuser-Busch InBev

Kona Brewing — 32-percent owned by Anheuser-Busch InBev

Lagunitas Brewing — 50-percent owned by Heineken International

Leinenkugel’s Brewery — MillerCoors

Magic Hat Brewing — North American Breweries

Meantime Brewing (U.K.) — SABMiller

Mendocino Brewing — United Breweries Group

Olde Saratoga Brewing — United Breweries Group

Portland Brewing Company (formerly MacTarnahan’s) — North American Breweries

Pyramid Breweries — North American Breweries

Redhook Brewery — 32-percent owned by Anheuser-Busch InBev

Saint Archer Brewing — MillerCoors

Shock Top Brewing — Anheuser-Busch InBev

Widmer Brewing — 32-percent owned by Anheuser-Busch InBev

March 1, 2016

BrewDog releases all their beer recipies

Filed under: Britain, Business — Tags: , — Nicholas @ 02:00

Lester Haines on the recent decision by BrewDog to open source their entire beer recipie list:

From humble home-brewing origins, James Watt and Martin Dickie have grown BrewDog to an international craft beer operation. Along the way, they’ve claimed the “world’s strongest beer” title twice, firstly with the 41 per cent ABV Sink The Bismarck!, and then with the liver-bashing 55 per cent ABV The End of History.

The recipes for both (albeit with somewhat less lethal ABVs) are available on BrewDog’s “DIY Dog” PDF (see here), along with other tempting tipples such as Tactical Nuclear Penguin and Albino Squid Assassin.

BrewDog - Sink the Bismark

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