Think today’s ads on TV are irritating? You ain’t seen nothing yet:
I’ve discussed in the past how many people mistake privacy as some sort of absolute “thing” rather than a spectrum of trade-offs. Leaving your home to go to the store involves giving up a small amount of privacy, but it’s a trade-off most people feel is worth it (not so much for some uber-celebrities, and then they choose other options). Sharing information with a website is often seen as a reasonable trade-off for the services/information that website provides. The real problem is often just that the true trade-offs aren’t clear. What you’re giving up and what you’re getting back aren’t always done transparently, and that’s where people feel their privacy is being violated. When they make the decision consciously and the trade-off seems worth it, almost no one feels that their privacy is violated. Yet, when they don’t fully understand, or when the deal they made is unilaterally changed, that’s when the privacy is violated, because the deal someone thought they were striking is not what actually happened.
The amount of data this thing collects is staggering. It logs where, when, how, and for how long you use the TV. It sets tracking cookies and beacons designed to detect “when you have viewed particular content or a particular email message.” It records “the apps you use, the websites you visit, and how you interact with content.” It ignores “do-not-track” requests as a considered matter of policy.
To some extent, that’s not really all that different than a regular computer. But, then it begins to get creepier:
It also has a built-in camera — with facial recognition. The purpose is to provide “gesture control” for the TV and enable you to log in to a personalized account using your face. On the upside, the images are saved on the TV instead of uploaded to a corporate server. On the downside, the Internet connection makes the whole TV vulnerable to hackers who have demonstrated the ability to take complete control of the machine.
More troubling is the microphone. The TV boasts a “voice recognition” feature that allows viewers to control the screen with voice commands. But the service comes with a rather ominous warning: “Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.” Got that? Don’t say personal or sensitive stuff in front of the TV.
You may not be watching, but the telescreen is listening.