Scott Adams has been much more right than wrong in his analysis of Trump’s election campaign so far, and he says that Hillary Clinton’s advisors have badly messed up their latest anti-Trump attack:
Now let’s look at the “woman card” issue. Trump took the risky (but strategically solid) approach of taking the fight to Clinton’s strength – her appeal among women voters and among men who think it is time for a woman to be president. Trump branded her as a sexist who is hiding behind political correctness. It was a strong persuasion play and it put Clinton on the defensive.
Clinton responded by embracing and magnifying the accusation. She said that if fighting to make the world better for women is playing the “woman card” then you can “Deal me in!” The response was quick, clever, and catnip for her base.
You might remember Trump using a similar persuasion trick. Months ago, when Chris Cuomo asked Trump about the criticisms that he was a whiner, Trump embraced the whiner label, then amplified it by saying he was indeed the strongest voice for change. That’s exactly the right response. Clinton made the same play with “Deal me in!” So far, so good.
Then came the image of an actual “woman card” designed to capitalize on Clinton’s successful counterpunch. When something is working, you do more of it. But…maybe you should not do it…this way.
Let’s start with the fact that the design features a symbol from a restroom door. Just as the Clinton slogan unintentionally linked LOVE and TRUMP, the restroom symbol literally makes your brain associate Clinton with…a toilet.
You can’t make this up. When you saw that symbol, you thought of a restroom. it is automatic.
But the biggest mistake was putting a magnetic strip on the Woman Card. That makes you think of a credit card. And that makes you think of debt. Or perhaps it makes you think of a transit card that Clinton had trouble using at the subway in New York. All bad.
You might ask yourself why the campaign did not go with a playing card model instead of a credit card. After all, “deal me in” is not typically associated with a magnetic strip.