Quotulatiousness

February 18, 2018

How WWI Got Women to Start Wearing Bras

Filed under: Business, History, WW1 — Tags: , , , — Nicholas @ 02:00

Today I Found Out
Published on 3 Oct 2016

In this video:

Corsets dominated the undergarments of wealthier women in the Western world for centuries, until WWI. So how did the war help popularize the bra? In a word, or two words in this case: metal shortage. The making of corsets required quite a bit of metal. Thus, in 1917, the U.S. War Industries Board asked American women to help their “men win the war” by not wearing or buying corsets.

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