Twitter makes it absurdly easy to shame someone. You barely have to take 30 seconds out of your day to make an outraged comment that will please your friends and hurt the person you’ve targeted. This means it is also absurdly easy to attack someone unfairly, without pausing to think about context — or the effect you are having on another human being much like yourself. No matter what that person did, short of war crimes, you probably would not join a circle of thousands of people heaping abuse upon a lone target cowering in the center. But that is the real-world equivalent of what online shame-stormers do.
This sort of tactic may buy silence, though it is likely to be the most effective on people who already agree with you and simply said something infelicitous. What it cannot buy is community, beyond the bonds that build between people who are joined in collective hate. With the exception of Lehrer — who clearly realized he’d done something wrong without needing to be told — the people whom Ronson interviews do not think that they were the victims of perhaps excessively harsh justice; they think they were victims of abuse. They often recognize that they did something stupid, but they don’t think they deserved to be fired after having their lives dissected and their character impugned by thousands of people who had never even met them.
And perhaps this satisfies the shame-stormers; they may want to change hearts and minds but be willing to settle for silence. This sort of shaming has costs, however. If you haven’t changed someone’s mind, you haven’t changed their behavior, only what they say. If they do harbor the bad beliefs you accused them of, those beliefs are now festering in private rather than being open to persuasion. And you haven’t even necessarily changed what they say in a good direction, because people who are afraid of unjust attacks aren’t afraid of being punished for saying things they know they ought to be ashamed of, but of being punished for saying something they didn’t know would attract this kind of ire. So they’re afraid to say anything at all, or at least anything more interesting than “Woo, puppies!” That’s not norm enforcement; it’s blanket terror.
Megan McArdle, “How the Internet Became a Shame-Storm”, Bloomberg View, 2015-04-17.
November 9, 2016
QotD: The power of Twitter’s shame-storms
Filed under: Media, Quotations, Technology — Tags: Offensensitivity, SocialMedia, Twitter — Nicholas @ 01:00
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