Perhaps I misunderstand the economic argument here, but I’d always had a pretty basic notion about buying season tickets or individual game tickets for most professional sports. You either bought a season ticket package for x number of games (up to the full season of home games) or you bought a single ticket for a particular game. Over the years, I’ve bought tickets to individual Viking games in Buffalo and Detroit where the purchase was simple and straightforward … I paid the fee and received a ticket. Nice and simple. Apparently that sort of stone-age arrangement is long in the past: at least in Minnesota, you need to buy a “seat license” in order to then buy season tickets. The Daily Norseman‘s Ted Glover explains:
In an effort to raise $100 million of their portion of money for the new stadium, the Vikings released their ‘stadium builder’s plan’ for folks that want season tickets.
What’s a stadium builder’s plan? Well, it’s a one time fee that allows to you get season tickets … and you’ll also have to pay for those. Basically, the better the seat, the more cabbage you’re going to have to cough up. For example, if you want a season ticket in the ‘Valhalla Club’, your one time seat license fee will be $9,500, plus the cost of season tickets.
The Vikings will have SBL’s for approximately 75% of the seats in the stadium, and the farther away you get from the field, the cheaper they are. The cheapest SBL is $500, and you have two payment options, 3 years with no interest, or 8 years with an as yet TBD interest charge.
On the one hand, I approve of the idea that the fans should pay more of the cost of building a new stadium rather than non-football fans among the state’s taxpayers. On the other hand, the prices seem incredibly steep for a mere “license”. You can get a virtual look at what you’ll be licensing a tiny bit of:
However, in an effort to relieve the sticker shock of said licenses, they released a virtual tour of what the new stadium will look like. And it’s pretty damn cool.
So, grab your checkbook. And your ankles.