The audience for the Super Bowl is split between fans of the game (who actually care about the outcome) and fans of the ads (because this is the biggest TV audience, advertisers pull out all the stops and generally try to be genuinely funny). In Canada, thanks to our TV regulations, most of us will see the broadcast of the game itself, but we won’t see the same commercials as our US neighbours … we’ll get the same assortment of crummy ads they’ve been showing since the start of the season, with a few of the US ads as a “teaser”.
Fortunately for those who aren’t interested in the game itself, but like the commercials, the lead-up to the Super Bowl usually includes web release of many of the ads that will air during the broadcast. Here’s a selection put together by the Guardian, including a “behind the scenes” of an ad that won’t get shown … because it was never made:
Go behind the scenes of the Mega Huge Football Ad Newcastle Brown Ale almost made with the mega huge celebrity who almost starred in it. See more at http://www.IfWeMadeIt.com
The VW ad is rather amusing, too:
