Quotulatiousness

October 21, 2013

The nudge notion rebranded as a “human-centred” approach

Filed under: Books, Government, Media — Tags: , — Nicholas @ 09:26

In sp!ked, James Heartfield discusses a new book by David Chandler:

In his new book, Freedom vs Necessity in International Relations, David Chandler, professor of international relations at the University of Westminster, offers a masterful summation of the latest trends in policy internationally and domestically. The book lays bare the claims of governments to put people and their decision-making at the centre of policy. What Chandler shows to great effect is that the latest claims of policymakers and theorists to a human-centred approach result in something like its opposite. In a wide range of cases — from the United Nations’ Human Development Report to the Cabinet Office’s prioritisation of the ‘choice environment’ — Chandler explains how ‘human-centred’ policy is, in fact, very far from human-centred. The real aim is for people to align their behaviour and choices to the outcomes chosen by those in power, rather than deciding such outcomes for themselves. ‘Human-centred’ policy turns out to have as much to do with people deciding for themselves as the Ministry of Peace had to do with Peace, or the Ministry of Plenty to do with Plenty in Orwell’s novel.

Chandler draws attention to the irony of a worldview that imagines a much greater role for human action ending up making the case for greater restraints on freedom. As he explains, one of the marked prejudices of our times is that people have a far greater impact on the external world — for example, with the question of pollution — where mankind’s industrial output is held to threaten the very existence of life on the planet. Similarly, he observes, we have an exaggerated view of the way that our own health is shaped by the choices that we make. Political loyalties, too, are now widely seen as a great destructive force, limiting more positive outcomes.

[…]

But as Chandler explains, Sen’s own approach, enshrined in the UN Development Report, is less respectful of people’s own choices than you might expect. According to Sen ‘the outcome one wants is a reasoned assessment’ but ‘the underlying question’ is ‘whether the person has had an adequate opportunity to reason about what she really wants’. Building capacity turns out to mean building capacity to make the right choices — in other words, the choices that development economists think are the right choices. ‘Reducing risk-taking among youth requires that they have the information and the capacity to make and act on decisions’, explains the World Bank’s Development Report.

You’ll be free to make choices, as long as you’re careful to only make the approved choices. A very restrictive kind of “freedom” indeed.

Update: Also in sp!ked, Sean Collins talks about the introduction of so-called “libertarian paternalism” aka the nudge:

When Nudge: Improving Decisions About Health, Wealth and Happiness was published in 2008, it seemed like it might be a fad bestseller, like Freakonomics or one of those Malcolm Gladwell books.

Nudge authors Richard Thaler and Cass Sunstein, both American academics, proposed that government and employers should more consciously direct people to make ‘better’ choices in health, personal finance and other areas, in order to improve their lives. They gave the example of a cafeteria that lays out food in a way that encourages people to select carrot sticks over French fries or dessert. The authors label their approach ‘libertarian paternalism’: ‘paternalism’ because they want to steer people in a certain direction, and ‘libertarian’ because they would still offer people an array of choices (if you really want the chocolate mousse, you can reach under the counter at the back).

Although a new idea at the time, nudge was hardly a Big Idea. And yet governments around the world picked it up and ran with it, giving the concept more substance and longevity than might have been expected. As Sunstein has noted, the findings from his and others’ behavioural research have informed US regulations concerning ‘retirement savings, fuel economy, energy efficiency, environmental protection, healthcare, and obesity’. Sunstein himself implemented many of these measures in his role of Regulatory Czar in the Obama administration (described in his recently published book, Simpler: The Future of Government). In the UK, prime minister David Cameron set up a Behavioural Insights Team, also known as the ‘nudge unit’, in 2010. This has led to a variety of new policies and schemes directed at anything from obesity and teenage pregnancy to organ donations and the environment.

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