Quotulatiousness

September 19, 2013

Latest online piracy study shows the problem is Hollywood

Filed under: Business, Media — Tags: , , , — Nicholas @ 08:37

Techdirt‘s Mike Masnick shows that the data in the most recent study of online piracy (funded by NBC Universal) clearly shows that the real reason for piracy is Hollywood’s unwillingness or inability to learn:

While we already discussed the MPAA’s questionable new study trying to pin the blame for infringement on Google, MPAA member NBC Universal has released its “Digital Piracy Universe” study as well. This study was done by NetNames, the company formerly known as Envisional, which basically released a very similar study two and a half years ago. Matt Schruers, over at CCIA, does a nice job explaining some of the more questionable aspects of the methodology. However, we’d like to focus on something a bit more basic: the study’s own numbers don’t seem to support what NBC Universal seems to think it does. More specifically, as we noted with the last study, the results actually suggest piracy is Hollywood’s own damn fault. This isn’t just our interpretation either. The guy who wrote both studies, David Price, basically said the same thing right before SOPA died (he argued that the bills were a bad idea).

Once again, it’s not difficult to see why the problem is Hollywood’s with one simple chart:

Online piracy and Netflix

Basically, in the US, where Netflix has come up with a model that many people find to be reasonably priced and convenient enough, the rate of things like BitTorrent usage falls in comparison.

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