November 25, 2012

It pays to advertise … or at least set up a website for your new business

Filed under: Business — Tags: , , , , — Nicholas @ 11:24

Coming back from running a few errands yesterday, Elizabeth noticed what looked like a new restaurant setting up shop in downtown Brooklin: The Pour House. We’ve been waiting for Brooklin to get a proper pub or wine bar for a long time, so this seemed like good news. As soon as we got home, she ran a few Google searches to see what was on offer. The googles, they do nothing.

I tried again this morning, searching for “Brooklin Pour House”, and got one link: a parked domain at GoDaddy.com. Perhaps they’re listed under a different name, but it boggles the imagination to see a new business today that doesn’t already have a web presence…

Update, 13 January, 2013: Good news! The owners have created a Facebook page:

Hi Everyone…
Thanks for visiting our Facebook Page! We’re excited to have our Grand Opening in the New Year and hope you will join us for some Wine and incredible Cuisine.
Check back for updates and thank you again for stopping by!
Brooklin Pour House

Update, 4 June, 2013: There’s now a bare-bones website at http://brooklinpourhouse.com. In the Brooklin tradition, where no business seems to open without at least one direct competitor opening at the same time, here’s another bare-bones website for the 1847 Wine & Beer Bistro, which is also supposed to open soon.


  1. Same story here in Charlotte, NC. And of the few restaurants/pubs with a website, most could be considered pretty rudimentary, . . . if it was still 1995.

    Comment by Tom Kelley — November 25, 2012 @ 19:21

  2. I knooow! I thought the same thing today-past it, snapped a pic and googled it. No luck. I was so excited for myself & Brooklin and then deflated that I couldn’t jump on board with their venture. Their sign says 1890…maybe a dark ages move?

    Comment by petrina — November 26, 2012 @ 12:29

  3. Well, Petrina, let’s both hope that the business side is better thought-out than the web strategy! 😉

    Comment by Nicholas — November 26, 2012 @ 12:58

  4. Yes… frustrated to not see a website for this new restaurant. Making dinner plans for this wknd and wanted to check this place out online before making reservations. Will head to Chatterpaul’s for now.

    Comment by Nash — November 27, 2012 @ 12:22

  5. And what’s worse… they’re not even recoginized thru Yellowpages.ca! Can’t even get a phone number on this place. Ya – not dining here for now.

    Comment by Nash — November 27, 2012 @ 12:27

  6. We found your site by looking for Brooklin Pour House. When I go there I will post the details for it here for now 😉

    Comment by Craig — November 28, 2012 @ 13:02

  7. While I’m delighted you found my site, Craig, I sure don’t want to be accused by the owner(s) of the Brooklin Pour House that I’m trying to hijack their customers! 😉

    Please do post any new information you can find about this longed-for improvement in Brooklin’s dining scene.

    Comment by Nicholas — November 28, 2012 @ 13:14

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