Quotulatiousness

April 4, 2011

Totally underground band loses millions to illegal downloads…or do they?

Filed under: Cancon, Economics, Media, Technology — Tags: , , , — Nicholas @ 09:39

An interesting article looks at a claim by an obscure band that their debut CD had been pirated over 100,000 times:

Late last week, TorrentFreak was contacted by a guy called Wayne Borean who alerted to us to a somewhat heated debate he’d been participating in on the ‘Balanced Copyright For Canada’ Facebook page.

“There’s a Rock Band called One Soul Thrust. They have a debut album, which I like (bought it off iTunes). However the first I heard of the band was when there were complaints that the band had gone Platinum — because of illegal Torrent downloads!” Borean explained.

Indeed, according to a press release from the band’s manager, Cameron Tilbury, the situation is very serious.

“The Canadian Recording Industry Association (CRIA) states that, to achieve Platinum status, an album must achieve sales of 100,000 copies/downloads of an album. Sales…that’s the key. A random polling of several torrent site’s downloads — ILLEGAL downloads — has shown that 1ST, the debut cd by ONE SOUL THRUST has been downloaded over 100,000 times,” he wrote.

That’s really terrible, isn’t it? An obscure band, hoping to make it big by selling their CD have an illegal audience more than 300 times their number of Facebook fans? How did all these illegal downloaders even find out about the band? Well, perhaps they didn’t:

At this point, since we couldn’t find any torrents on any site (Borean tried everywhere too), we have to admit we were beginning to wonder if this 100K download claim was some kind of publicity stunt. Furthermore, since Wayne Borean and Tilbury were starting to publicly tear each other apart (and getting pretty personal at times) it seemed sensible to get to the bottom of this, particularly since the band’s manager claimed that the all-powerful CRIA is supporting the band’s stance.

[. . .]

As many readers will now be aware, there is a huge problem. These results are completely fake and are generated from user input to draw traffic to site advertisers. You can type anything in the search boxes on some of these torrent sites (these apparently came from LimeTorrents) and anyone can appear to be pirated into oblivion [. . .]

We wrote back to Tilbury and explained our findings. We also asked him to comment on how he feels now that he realizes that people aren’t downloading the band’s music at all. He hasn’t responded to that question which is a real shame, because personally I think this is the most important part of the whole story.

I’m absolutely confident that there was no attempt to mislead with the band’s ‘piracy problem’ press release and that the band and their manager sincerely believed that 100K people had downloaded their album without paying for it. However, it would be intriguing to know what happened, when emotions of supposedly being ripped off by 100,000 pirates were replaced by other, perhaps more confused feelings.

Update, 5 April: Apparently you have two choices in a situation like this. 1) Own up to being mistaken and apologize for making a stink about a non-issue. 2) Double-down on stupid:

A day after One Soul Thrust’s manager had the entire Internet explain to him that his band’s music wasn’t being downloaded 100,000 times on BitTorrent sites, he’s still in deep denial. Today’s post is all about how the pirates attacked him “[b]ecause a debut album by an independent Canadian band is listed on torrent sites around the world and we had the audacity to point that out.” Um, no it’s not. It’s not listed on any torrent sites. As far as anyone can tell, not one human being on this planet has torrented this band’s CD. Dude, you made a mistake, you freaked out, you looked a little naive. Now you’re looking like an ass. Quit while you’re ahead, maybe?

Creative comments to that last post include 1) someone, somewhere actually upload the album to a torrent site, just so the band doesn’t look quite as pathetic, and 2) replace each track with varying length versions of a certain Rick Astley tune.

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