Quotulatiousness

November 11, 2010

Chinese wine buyers get all-VQA store that Ontario wine buyers can’t have

Filed under: Bureaucracy, Cancon, China, Law, Wine — Tags: , , , — Nicholas @ 12:56

I’m all in favour of improving the visibility and availability of Ontario’s VQA wines in other markets, so this news is both good and infuriating simultaneously:

A couple of weeks ago the Government of Ontario announced the opening of an all-VQA wine store in China (in the city of Zhengzhou, the capital of Henan Province). Oh happy day — now the Chinese can drink (and copy) all the Ontario icewine they want . . . but this begs the question: why should the Chinese have an advantage that we Ontarians do not? Do the Chinese drink more Ontario wine? Why is it so important that China get the opportunity to drink Ontario wines that folks in Thunder Bay, Sault Ste. Marie and Sudbury can not?

I have nothing against the Chinese getting their hands on our wine; I’m glad to see a country embrace our wines as so many of us have embraced their food. But seriously, why should folks living in China have more and better access to Ontario wines then those of us living in the actual province. When I first heard the news, all I could say was an incredulous, “Seriously?” Has Ontario really become, as wine writer Dean Tudor puts it, every time he mentions Ontario, “a have not province”? When it comes to our own wine industry it keeps getting more and more “have not” and won’t get.

See what I mean? Great that they’re opening outlets in a new foreign market, but we still can’t get that kind of opportunity to buy here at home? All-VQA stores have been discussed (and rejected) before, but they’re apparently a great idea for foreign markets.

Update: Fixed the broken link.

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