Quotulatiousness

October 30, 2010

Another way to exasperate your customers

Filed under: Technology — Tags: , , , — Nicholas @ 10:12

Clive sent me a snippet from Thom Hogan’s Nikon Field Guide (no direct linking to the article, apparently):

I’ve never been a big fan of complicated DRM systems, and I’m not sure that they actually work to prevent real theft of software any better than loose or no systems do. This argument started back in the 70’s. I remember having a conversation with Seymour Rubenstein about DRM vis-a-vis WordStar (Seymour was the founder and owner of MicroPro, the producers of WordStar). Seymour’s take was that you couldn’t prevent illegal copying and that some of that illegal copying eventually led to sales that you wouldn’t have otherwise gotten (usually at an update cycle back then, as we didn’t have the Internet to provide instant access). My own experience with DRM in Silicon Valley was similar. Indeed, I’d say that all heavy-handed DRM does is increase your Customer Support costs. But all this just masks the real problem: Nikon’s software costs too much, does too little, and is poorly updated and maintained. So adding tight DRM to the product just pisses the customer off even more when they get hit with it incorrectly.

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