Quotulatiousness

July 29, 2010

Replacing one impossible ideal with another

Filed under: Britain, Health, Media — Tags: , , , — Nicholas @ 09:23

Colby Cosh linked to this Guardian article, saying “I’m afraid she’s right. ‘Thin’ is something every girl can at least strive for. Only God can make Christina Hendricks.”

When it comes to the ideal female body-shape the pipe cleaner is out, the hourglass is in — or at least it will be if the new equalities minister, Lynne Featherstone, manages to chisel out her will on the perfect body image.

“In the autumn the minister will convene the first of a series of roundtable discussions with members of the fashion industry, including magazine editors, models and advertisers, to discuss how to boost body confidence among the young,” the Sunday Times reported yesterday.

One might think that one of the first steps to boost such confidence might be to abolish school weigh-ins and make puppy fat a normal rite of passage rather than the subject of a health warning via the National Child Measurement Programme. (Can any woman think of anything more likely to have produced a fear of being on the chunky side than turning up to school one morning and being plonked on a set of scales?)

While I’m happy to have any excuse to post a photo of the delightful “YoSaffBridge”, this is another example of Nanny State thinking: (some) women have body image issues, therefore we must spring into action and fix it.

Rather than replacing the old impossible images with new impossible images (as the creative director of Harper’s Bazaar pointed out, the fashion industry exists to create the fantasy you’ll never live up to) an equalities minister should throw out all notions of obsessing about feminine beauty and concentrate on helping young girls think about the size of their achievements rather than the flatness of their navels, and the scale of their ambitions rather than — in Joanie’s case — the rather spectacular power of their bosoms.

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