Quotulatiousness

July 15, 2009

This genie is well and truly out of the bottle

Filed under: Technology — Tags: , — Nicholas @ 21:03

United Airlines has a public image problem, and they’ve made it worse by their less-than-scintillating performance in response to the Sons of Maxwell video “United Breaks Guitars”:

Besides being genuinely funny, it’s a great example of viral revenge, the flip side of viral marketing. The video accompanies a song by the band Sons of Maxwell that describes how United Air Lines’ baggage handlers carelessly treated band members’ checked instruments. A valuable guitar belonging to band leader Dave Carroll was broken. For over a year, United repeatedly declined his requests for compensation.

That’s when the band turned to social media for revenge, posting its complaint on YouTube. United Breaks Guitars has a catchy tune, clever lyrics and memorable images. The video has gone viral and broken the band out of relative anonymity. After only three days, it had almost 1.5 million views and 10,000 comments, virtually all siding with the band. The story was picked up by CNN, NPR and CBS.

Faced with this social media juggernaut, United dropped the ball. It issued a single tweet stating, “This has struck a chord w/us and we’ve contacted him directly to make it right.” So far, the company hasn’t posted a response on YouTube or its own Web site. Dave Carroll knows how to take full advantage of the power of social media. United doesn’t, and the cost is a PR nightmare.

Viral marketing was one of the innovations that corporations were initially well-positioned to take advantage of: they had the technology, the connections, and the money to push something into the public consciousness, yet leave a question in the public mind. Now that the tools are available to literally everyone with an internet connection, the corporate advantage has vaporized . . . in fact, the advantage is now clearly with the individuals or small groups, who don’t need corporate approval to go ahead with their plans. A corporation, like United Airlines, is unable to move fast enough to keep up with guerilla marketing as conducted by people like the Sons of Maxwell.

Viral revenge is powerful. If your own organization faces a PR nightmare in social media, don’t fall prey to a “Least said, soonest mended” mind-set. Not when profits are down and competition is high. Respond quickly and effectively, or be prepared to face the music. Over 3 million times, and counting.

(Cross-posted to the old blog, http://bolditalic.com/quotulatiousness_archive/005587.html.)

Thoughtful gifts for your sniper

Filed under: Military — Tags: — Nicholas @ 13:19

For the sniper who has everything, a rifle-mounted cupholder:

SniperRifleCupholder

The spare-time chainsaw-style mount (last slide) looks very much like a weapon from Doom or Quake . . .

(Cross-posted to the old blog, http://bolditalic.com/quotulatiousness_archive/005586.html.)

Entertaining Timewaster

Filed under: Gaming, USA — Tags: — Nicholas @ 13:05

This should be a doddle for USians, but not so easy for those of us who always confuse those square-ish states in flyover country: Know Your States.

I managed 90%, but I dropped New Jersey accidentally, which certainly messed up my accuracy.

H/T to “JtMc” for the link.

(Cross-posted to the old blog, http://bolditalic.com/quotulatiousness_archive/005585.html.)

It’s been 40 years . . . why haven’t we gone back?

Filed under: History, Space, USA — Tags: , , , — Nicholas @ 07:55

On July 20th, it will have been 40 years since many of us clustered around our tiny black-and-white televisions, watching the first moon landing (or for those of you of conspiracist leanings, a really convincing sound stage in Area 51). Why, after all this time, haven’t we gone further? Why, for that matter, have we not been back to the moon for over a generation? Ronald Bailey explains the real reason:

The Apollo moon landings have often been compared to the explorations of Christopher Columbus and the Lewis and Clark expedition to Oregon. For example, on the 20th anniversary of the first moon landing, President George H.W. Bush declared, “From the voyages of Columbus to the Oregon Trail to the journey to the Moon itself: history proves that we have never lost by pressing the limits of our frontiers.”

But what boosters of the moon expeditions overlook is that the motive for pressing the limits of our frontiers in those cases was chiefly profit. In his report from his first voyage, Columbus predicted that his explorations would result in “vast commerce and great profit.” The extension of commerce was also the chief justification that President Thomas Jefferson gave in his secret message to Congress requesting $2,500 to fund what would become the Lewis and Clark expedition.

Forty years later, as we bask in the waning prestige that the Apollo missions earned our country, we must keep in mind that humanity will some day colonize the moon and other parts of the solar system, but only when it becomes profitable to do so.

Back in 1969, my friend Alan Fairfield and I sat in fascination (at least in the golden memory, they do . . . we were nine: I doubt that we paid as much attention to the broadcast as his mother thought we should). Mrs. Fairfield told us that we’d be able to go to the moon ourselves by the time we were grown up. It didn’t turn out that way, and at the current rate of progress, it may not turn out that way for my grandkids.

But I still hope, one day . . .

(Cross-posted to the old blog, http://bolditalic.com/quotulatiousness_archive/005583.html.)

QotD: The Matriarchy

Filed under: Media, Quotations — Tags: , , , , , — Nicholas @ 07:29

[Alan Oak]: In a correspondence with feminist scholar Sylvia Kelso, published in Women of Other Worlds (1999), you wrote:

“Where has anyone experienced a matriarchy for test comparison?” you may ask. In fact, most of us have, as children. When the scale of our whole world was one long block long, it was a world dominated and controlled by women. Who were twice our size, drove cars, had money, could hit us if they wanted to and we couldn’t ever hit them back. Hence, at bottom, my deep, deep suspicion of feminism, matriarchy, etc. Does this mean putting my mother in charge of the world, and me demoted to a child again? No thanks, I’ll pass . . .

This leads me to another thought [. . .] Women do desperately need models for power other than the maternal. Nothing is more likely to set any subordinate’s back up, whether they be male or female, than for their boss to come the “mother knows best” routine at them. We need a third place to stand. I’m just not clear how it became my job to supply it.

Lois McMaster Bujold, interviewed by Alan Oak at WomenWriters.net, 2009-06

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